2010 Performance Racing Industry Trade Show
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2010 Performance Racing Industry Trade Show

Everything you could imagine in the World of Racing and Performance By: Carroll Hamilton

The CSM staff recently attended the 23rd Annual Performance Racing Industry (PRI) Trade Show in Orlando, FL. The PRI show is a trade only show, with exhibitors being manufacturers of racing equipment, while the attendee make-up includes retailers of racing parts, race engine builders, race car fabricators, manufacturers reps active in racing, and professional race teams. While not a actually a street rod, custom car, muscle car show, the PRI show does introduce the newest in high performance products, and many of those products are crossovers to the street rod, custom car, muscle car arena. According to PRI records, there were 169 companies exhibiting in the first PRI Trade Show in Louisville in 1988. After outgrowing facilities in every convention center it ever occupied, including Louisville, Cincinnati, Nashville, Columbus and Indianapolis and requiring 1,000,000 square feet of floor space, the show moved to Orlando in 2005 and has been there every December since. This year saw over 1,000 motorsports companies, including contingents from Canada, Australia, the UK, Argentina, Brazil, New Zealand, and Italy, introducing their new lines in racing products, machining equipment, motorsport engineering solutions and more.

The show also included amenities like the “Grand Opening Breakfast”, that featured a Dave Despain Windtunnel Show (Speed Channel), exhibitor reception, Budweiser happy hours, an industry roundtable, various seminars each day, and a huge exhibit of the latest in engine machining technology. Both exhibitors and attendees were impressed. "The show has been great for us," said Bucky Gregory, of Roush Yates Engines. "The traffic has been really good. We've seen a lot of people who have interest in buying. The atmosphere of the show drives people to do business.” "Every year, the show seems to have gotten better for us," relayed Scott Weney, President of S&W Race Cars. "We're finding more and more customers here every year. Check out the photos to get an idea of the diverse exhibits seen at this year’s PRI Trade Show. CSM-PRI Image 1 Atech, a wholesale supplier of racing and street rod parts, had the beautiful Fountain Motorsports modified racecar in its display booth - it was definitely an attention getter. CSM-PRI Image 2 All new, from Chevrolet, the LSX454 crate engine. 454 cubic inches in a small block package delivering over 600 horsepower with a carb. The engine is sold as a long block ready for your carburetor or EFI. CSM-PRI Image 3 After a buyout, and going out of business, Crane Cams, under new ownership, is back in business supplying all of the quality products they have always supplied. One such product is the Crane Cams XR-i electronic ignition device. It replaces the points in an OEM distributor allowing an electronic ignition system inside a stock distributor configuration. CSM-PRI Image 4 Lokar Performance is well recognized in the street rod market, but Lokar also manufactures parts for the racing industry. CSM-PRI Image 5 The Tom Roberts/Magnuson Flathead Supercharger kit is designed to be a true bolt-on modification.

Check out the aluminum pulleys on the serpentine built drive. CSM-PRI Image 6 Landrum Performance Springs used this fine looking modified to show off their products. CSM-PRI Image 7 Want to go for a ride? How about a 200 mph ride along dragster. CSM-PRI Image 8 In addition to their expanded line of competition gages, Auto Meter was showing off their new vintage styled, back lit gauges for hot rods and customs. CSM-PRI Image 9 Auto-Loc was showing off their clear red spark plug wires and wild gear shift knobs among other products. While Auto-Loc doesn’t offer performance equipment, they felt that people that are involved in racing are usually involved in street rodding as well. CSM-PRI Image 10 The GM Performance Parts/Chevrolet booth was showing off the DeNooyer HTR-SS454 Camaro. Featuring the GMPP LSX454 crate engine with a port fuel injection system producing 620 horsepower. The car’s driveline is beefed up with stronger axles and stiffer bushings to handle the 200 HP increase over the stock engine. Interested? See your Chevrolet dealer. CSM-PRI Image 11 The GMPP LSX454 “small block” engine in the DeNooyer HTR-SS545 Camaro. Note the coil packs and the port fuel injection.

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Billed as the “Epicenter of New Racing Technology” the 2014 version of the Performance Racing Industry trade show was a mind blowing experience. Held each December in Indianapolis, this “Trade Only” show draws over 1100 exhibiting companies, totaling over 3000 booths.
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