Performance Racing Industry Trade Show

Once again we traveled to Indianapolis, Indiana, along with race industry professionals from throughout the world for the three biggest business days in racing, also known as the 2016 Performance Racing Industry (PRI) Trade Show. Featuring thousands of manufacturers, thousands of new products, dozens of seminars and a host of industry announcements the “trade only” show is a must attend for anyone in the racing industry.

The PRI Show occupies 750,000 gross square feet of the Indianapolis Convention Center, with nearly 1,200 racing businesses, exhibiting in more than 3,400 booths, all showcasing the latest developments in racing products, technology, and services. From the pre-Show seminars and special events, to the Grand Opening Breakfast with Rick Mears and Jeff Gordon, and the product debuts and unveilings on the show floor, the show was filled with education, networking and sales.
International attendees make up a significant group at the annual event. Attendees, who come from more than 70 countries, are often drawn to the world-renowned conferences that take place in conjunction with the Show.
In addition to brisk business on the Trade Show floor, the 2016 PRI Show featured: RPM Update: The SEMA government affairs team updated attendees on the status of the Recognizing the Protection of Motorsports (RPM) Act.  The bill was introduced in Congress in 2016 to clarify that it is legal under federal law to modify the emissions system of a street vehicle for exclusive racing purposes.  While optimistic about working with the incoming administration and the new Congress, the SEMA team nonetheless urged racing professionals - especially business owners - to continue reaching out to lawmakers when the bill is reintroduced for consideration in 2017.  

Hot Rodders of Tomorrow (HROT) Engine Challenge: Show goers watched in awe throughout the week as students from all over the country competed for the quickest time disassembling and reassembling a small block Chevy engine. As they twisted, turned and bolted, Team Comp Cams, led by instructor Chris Overfelt, bested the competition with the fastest average time of 17 minutes and 43.3 seconds. Also of note was Team Fragola, which placed third and received the fastest perfect engine run time. 

Seminars: Complimentary seminars featuring numerous industry experts took place throughout the Show. Many were technical in nature and touched on engines and performance, while others were more general and focused on digital marketing and eCommerce. Among the most popular sessions was Corey Perlman’s seminar titled “Social Media Overdrive.

As we left a cold, snowy Indianapolis, traveling back to a warm, sunny Florida, we couldn’t help but be on “performance racing overload”.

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